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Task 1

Review best-practice considerations


Review the recommended approach for stakeholder involvement

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  • Overview: Blood safety risk issues concern not only specific groups of people but society as a whole. Consultation with selected stakeholders improves the quality of decisions by creating a shared understanding and building trust. Communication with a broader group of stakeholders (which may include the general public) can help society understand and embrace important decisions.
  • Considerations for consultation: When developing a strategy for consulting your key stakeholders, keep the following principles in mind:
    • Stakeholders have a right to be consulted about decisions that affect them and issues in which they have a significant interest.
    • Stakeholder consultation is a way to show good faith and accountability.
    • The extent of stakeholder involvement depends on the situation.
    • Be clear about which aspects of an issue are open to stakeholder input.
    • Let stakeholders know how their input was used.
    • Even if some stakeholders disagree with a decision, engaging them in the process helps them accept the decision as valid.
  • Considerations for communication: When communicating risk to a broader audience of stakeholders, be sure to address:
    • The reason and urgency for risk communication
    • The intended outcome, time frame, and budget for the program
    • The core message(s) to be communicated and the evidence behind the message(s)
    • The form of communication needed, which may be persuasive or informative.

More detail on consultation and communication

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