Note: This should be completed before Stage 5, Evaluation, as it will form part of your evaluation.
Actions
- Test the message content and format(s) with a group that represents the intended audience. Testers should be asked to:
- Report on their level of understanding and engagement with the message
- Comment on the style and tone of the message
- Provide feedback on the proposed risk management measures
- State their intent to carry out (or not) the proposed actions
- Share any other information they consider relevant.
- If necessary, use feedback from the test group to adjust the message content or format.
- Deliver the message to different stakeholder groups as per your schedule of communication activities.
- Monitor the response to the message by contacting key representatives and by following media reports and online commentary (e.g. blogs). Aim to find out:
- Has the message reached the intended recipients?
- Does the response to the message suggest any misperceptions?
- Address any serious inaccuracies by a) issuing a clarifying statement (if the situation is urgent) or b) issuing a correction in the next scheduled release of information.
- Advise Q2, Q3, and Q4 stakeholders when you would like to consult them.
Stage 3 Checklist
Before you proceed to the next stage, make sure you have:
- Communicated your risk message to Q1 stakeholders
- Clarified any misunderstandings about the message
- Consulted with Q2, Q3, and Q4 stakeholders
- Prepared and revised a report of your consultations
Additional detail on developing a participation plan
